In the past, if we wanted to buy music we would have gone to a shop, such as HMV or we would have listened to the radio. Likewise, if we wanted to produce music we would had to have used special recording equipment or get signed by a record label. Without a media conglomerate backing, there was no way for individuals to produce and distribute their own music - especially for free. However, due to the internet and websites such as Soundcloud - music can now be listened to and shared online. Over 44 million people are subscribed to Soundcloud; therefore, this supports the statement that consumer behaviour has changed. Soundcloud enables its subscribers to share music online due to each uploaded track being given a distinctive URL. Therefore, tracks can be embedded onto sites such as Facebook, YouTube or Twitter. Also, because of the creative commons license, people can use other people's music and create their own or recycle the beats, without the risk of copyright infringement.
An example to support the change, is the rapper FUTURE, who was listed on Forbes as the second most popular artist on Soundcloud - he has gained over 684 000 followers. Instead of audience's receiving music from a radio, or CD, they can now use the Soundcloud app and listen to music on the go. This supports Leadbeater's theory of mass conservation - as topics and music can trend. However, it also challenges his theory as mainstream artist's can become signed.
An example to challenge
