The online age has significantly changed consumer behaviour and audience reception, compared with offline media

Over the years the media has changed the way we consume media to a certain extent and has changed the way that we receive media as an audience.

In the past, if we wanted to buy music we would have gone to a shop, such as HMV or we would have listened to the radio. Likewise, if we wanted to produce music we would had to have used special recording equipment or get signed by a record label. Without a media conglomerate backing, there was no way for individuals to produce and distribute their own music - especially for free. However, due to the internet and websites such as Soundcloud - music can now be listened to and shared online. Over 44 million people are subscribed to Soundcloud; therefore, this supports the statement that consumer behaviour has changed. Soundcloud enables its subscribers to share music online due to each uploaded track being given a distinctive URL. Therefore, tracks can be embedded onto sites such as Facebook, YouTube or Twitter. Also, because of the creative commons license, people can use other people's music and create their own or recycle the beats, without the risk of copyright infringement. 

An example to support the change, is the rapper FUTURE, who was listed on Forbes as the second most popular artist on Soundcloud - he has gained over 684 000 followers. Instead of audience's receiving music from a radio, or CD, they can now use the Soundcloud app and listen to music on the go. This supports Leadbeater's theory of mass conservation - as topics and music can trend. However, it also challenges his theory as mainstream artist's can become signed. 

An example to challenge

Wikinomics

Collaboration 
Sharing
Economics

Basically making money from sharing.

Free Creativity:

The free sharing of material on the internet:

Examples for the music industry include: YouTube and SoundCloud

http://www.wix.com/blog/2013/07/promote-your-music/

Peering:

The Future of Social Networking

Future of Social Networking article

Steve Gullans future of social networking video

Web 3.0

• Idea of semantic web 
• Personalisation 
• Focusing on the computer elements, Conrad Wolfram has argued that Web 3.0 is where "the computer is generating new information", rather than humans.
  Andrew Keen, author of The Cult of the Amateur, considers the Semantic Web an "unrealisable abstraction" and sees Web 3.0 as the return of experts and authorities to the Web. For example, he points to Bertelsmann's deal with the German Wikipedia to produce an edited print version of that Encyclopaedia
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

Facts about social networking

Video:

• 1 billion on Facebook 
• Over 50% of the World's population is under 30 years old
• Each day 20% of Google's searches have never been searched before
• 40% of people check Facebook when they wake up
• Social media is number one activity on the web
• Twitter, Facebook, YouTube and Google are not welcome in China
• 1 in 5 couples meet online
• 3 in 5 gay couples meet online
• 1 in 5 divorces are blamed on Facebook 
• The Ford explorer launch on Facebook generated more traffic than a super bowl ad
• Some universities have stopped distributing email accounts
• Children are learning on iPads
• 69% of parents are friends with their children on social media sites
• 92% of children under the age of 2 have a digital shadow
• Every second 2 new members join Linkdin
• YouTube is second largest search engine in the world
• Every minute 72hours of footage are uploaded onto Facebook
• If Wikipedia was made into a book it would be 2.25 million pages 

In 10 years over 40% of the Fortune 500 will no longer be there

Ownership:

Facebook own Whatsapp and Instagram 

Other facts:

SoundCloud

Film Industry Questions:

1. Top 10 Pirated Films
10. Pirates of the Caribbean: At World's End (14 million)
9. The Incredible Hulk (14 million)
8. The Departed (14 million)
7. Kick-Ass (15 million)
6. Star Trek (16 million)
5. The Hangover (17 million)
4. Inception (18 million)
3. Transformers (19 million)
2. The Dark Knight (19 million)
1. Avatar (21 million downloads)

 

2. Which film was the most illegally downloaded in 2013?
The Hobbit - Over 8.4 million people downloaded the film using TorrentFreak (BitTorrent networks)

 

3. Percentage of people who download films online?
Percentage is up by 30% in over the last 5 years. Film Industry bosses are saying that it is causing them £170 million each year which is putting thousands of jobs at risk.

 

4. What is the top website for piracy?

• It was founded in Sweden in 2003
• In 2009, the website’s founders were put on trial in Sweden, charged with facilitating illegal downloading of copyrighted material. They were found guilty by the court and sentenced to a year in prison with a fine of 30 million
•  In some countries, ISPs have been ordered to block access to the website. Since then, proxies have been made all around the world providing access to The Pirate Bay
• On 23 January 2012, The Pirate Bay added the new category Physibles. These are 3D files described as "data objects that are able (and feasible) to become physical" using a 3D printer.
  In May 2012, as part of Google's newly inaugurated "Transparency Report", the company reported over 6,000 formal requests to remove Pirate Bay links from the Google Search index; those requests covered over 80,500 URLs.
• A documentary has been made which is based on the three founders.

5. On average, how many downloads are there each day?

 

6. Is the percentage of buying smart TVs rising?

• As of 2012:
• Samsung sold 51 million last year
• 9.5 million sets to be sold to the UKs 24.5 million households with TVs
• Only 69% of TVs connected to the internet

 

7. How many subscribers are there on Netflix?
 Over 44 million members in over 41 countries

 

YouTube Content

Pewdiepie: 24 million subscribers

Holasoygerman:

Rihanna:

Over 13 million subscribers

Key Facts about YouTube:

Facts:

60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.

Over 4 billion videos are viewed a day

Over 800 million unique users visit YouTube each month

Over 3 billion hours of video are watched each month on YouTube

More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

70% of YouTube traffic comes from outside the US

YouTube is localized in 39 countries and across 54 languages

In 2011, YouTube had more than 1 trillion views

In 2011 there were almost 140 views for every person on Earth

Created in 2007, the YouTube partner program now has 30,000+ partners from 27 countries around the world

YouTube pays out millions of dollars a year to partners

Hundreds of partners are making six figures a year

Partner revenue has more than doubled for four years in a row

YouTube has more HD content than any other online video site

There are thousands of full-length movies on YouTube

10% of YouTube’s videos are available in HD

YouTube mobile gets over 600 million views a day

Traffic from mobile devices tripled in 2011

The YouTube player is embedded across tens of millions of websites

The Audience as Creator's and Collaborator's

Zoella:

Beauty/fashion vlogger who has over 4 million subscribers on YouTube. She now advertises brands and has been featured in BooHoo and on TV presenting. 

Her videos are viral and she includes the audience by answering their questions and asking them to post pictures in response to her videos. 

Supports Wesch's theory of the most popular age bracket (18-24) Zoe is 23. 

Her videos are most commonly filmed in her bedroom, which supports Wesch's theory that most videos on YouTube are home videos. 

User generated content

She talks about real-life things that would be relevant to everyday people. 

However, she has gone from using her own webcam in her bedroom to using a high tech camera-filmed by someone else. 

Has 141 uploads so far

Sugg created her blog Zoella in February 2009. 

 She has a main channel called Zoella, which is mostly where she does beauty tutorials and shows her favorite products, and a second channel called More Zoella, where she mostly does vlogs

It has created a new community - including the vloggers coming together and filming vlogs with other popular vloggers and including the audience 

Mediating human relationships

This video had:

Her first video:

Wesbite: 

More Zoella:

She films vlogs herself ...mostly of her life and her house etc.

Over 1 million subscribers

Miranda Sings:

Miranda Sings is an Internet character created in 2008 by American comedian, actress and singer Colleen Ballinger

Has a fake identity 

Her topics don't relate to real life as she makes a spoof out of everything. 

Funny, just used for entertainment not to have a relevant point in the world. 

It is original content 

Has over 800 000 subscribers

Authenticity in crisis

People living constantly against the law as she sings artist's songs: such as: Starships by Nicki Minaj

http://en.wikipedia.org/wiki/Miranda_Sings

                                      

Has her own website

Media in the online age: more theories

Media in the online age

http://m.youtube.com/watch?v=Lm2W0JQitYA

David Gauntlett Video

Crowdfunding

• Crowdfunding is the collective effort of individuals who network and pool their money usually via the internet to support works initiated by other people: for example: films, music or artworks.

 

• It can also refer to the funding of a company by selling small amounts of equity to many investors

 

• Crowdfunding models involve a variety of participants. They include the people or organizations that propose the ideas and/or projects to be funded, and the crowd of people who support the proposals. Crowdfunding is then supported by an organization (the "platform") which brings together the project initiator and the crowd

 

• The inputs of the individuals in the crowd trigger the crowdfunding process and influence the ultimate value of the offerings or outcomes of the process. Each individual acts as an agent of the offering, selecting and promoting the projects in which they believe. They will sometimes play a donor role oriented towards providing help on social projects. In some cases they will become shareholders and contribute to the development and growth of the offering.

 

Sellaband:

 

•  is a music website that allows artists to raise the money from their fans and the SellaBand community in order to record a professional album. SellaBand uses the mechanisms of Crowd-funding and is to be seen as a Direct-to-Fan / Fan-funded music platform utilising a Threshold Pledge System / Provision Point Mechanism.

SellaBand 2

• On October 1, 2009, SellaBand launched a new model that gave artists total flexibility in their fan funding plans and did not take rights. Any artist, signed or unsigned, could use SellaBand to fund any project

VERONICA MARS FILM:

• Following the series' cancellation, Rob Thomas wrote a feature film script continuing the storyline, but Warner Bros. Pictures opted not to fund the project at the time.
• On March 13, 2013, Thomas and star Kristen Bell launched a fundraising campaign to produce the film through Kickstarter, offering various incentives to those who donated $10 or more. 
•  It made$2 million in less than ten hours. In its first day on Kickstarter, the project broke the record as the fastest project to reach first $1 million, then $2 million; it also achieved the highest minimal pledging goal achieved and was the largest successful film project on Kickstarter.
•  On its final campaign day, the project broke the record for the most backers on a single Kickstarter project, previously held by the Double Fine Adventure. Afterwards, the film earned a greenlight from Warner Bros. Digital Distribution

 The budget for the film was $6 million

 

 

Independent Film Distribution

An independent film is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system. In addition to being produced and distributed by independent entertainment companies, independent films are also produced and/or distributed by subsidiaries of major film studios.

INDIE RIGHTS FILMS: NELSON MADISON FILMS

Indie Rights Films is a subsidiary of Nelson Madison Films

Evidence for the shift of the longtail in action - more and more smaller films are becoming distributed and receiving awards. 

It enables smaller productions to receive a global audience by having videos posted on YouTube. 

Indie Rights offers distribution and technology services to filmmakers who have feature-length films that have not yet found an audience. We also arrange licensing of film content to qualified buyers for broadcast and cable TV. 

An example of a trailer:

YouTube Channel: Global Audience

Blog: Share with audience's and allows them to contribute to ideas and respond to the works 

ORCHARD MOVIES: YouTube channel allows for a global audience 

However, you have to rent the film - which is positive as it enables the distributors to receive a profit and gain a global audience at the same time. 

Kickstarter and CrowdSourcing

• Is an example of crowdfunding
• It was created to help bring creative projects to life
• More than 5 million people have supported over 50 000 projects
• People donate money to help fund video games, designs, music, journalism or movies 
• People who back kickstarter can receive tangible rewards for backing projects 
• Some notable works, including 'Sun Come Up' and 'Incident in New Baghdad' have been nominated for academy awards 

The veronica mars movie stars Kristen Bell and is a carry on from the tv series - it is not backed by warner bros. 

Release date: March 14th 2014

Budget: $5.7 million 

CROWDSOURCING:

Individuals sourcing their project and then gathering a crowd to help contribute or fund. 

Obtaining needed services, ideas or content by soliciting contributions from a large group.

Star Wars Uncut:

•  473 fifteen-second segments created and submitted from a variety of participants.
• As of 2013, all scenes for the next film, The Empire Strikes Back have been submitted, and the "uncut" film based on the scenes is under production.
• You have 30 days to create a scene once you have chosen one
• Nearly a thousand fans came together to participate and the resulting movie is equal parts fun, kooky, and dearly nostalgic.
• It won a primetime emmy in 2010

What has been the impact of the internet on media production?

• It has allowed more people to come together to be a part of a big project that receives large recognition
• The media gods...conglomerates no longer control which films can receive funding. 
• They can be consumed for free
• It raises more recognition for existing films, such as: Star Wars

Effect of Media in the Online Age

David Gauntlett Theory

• People (media consumers) used to have to be subsiding to the media. They would have to arrange their lives around the media - however now time isn't an issue because of things like Sky, On Demand and iPlayer. People can consume media whenever they want. 
• Before media needed big broadcasters for backing, now we have phones, YouTube - anyone's music can be seen online without the need of a media conglomerate backing.
• The media used to send messages down to the 'little people' now it is a different story. When the media sends something out - e.g a news article or video online, people can instantly comment back or use social networking sites to trend their opinions
• Web 2.0 has only recently been active in the last 7 years, originally in the early 90s no one would contribute on the 'world wide web' which is what the inventor wanted originally. 
• Traditional uses of the internet now merge with new uses
• Television views are now dropping as more people are accessing programmes online 
• The web can be used for Presidential Elections e.g Barack Obama on YouTube and people made parodies about him. 

Issues and Debates on Media in the Online Age

Impact of the Internet