Monday, 3 February 2014

David Gauntlett Theory



  • People (media consumers) used to have to be subsiding to the media. They would have to arrange their lives around the media - however now time isn't an issue because of things like Sky, On Demand and iPlayer. People can consume media whenever they want. 
  • Before media needed big broadcasters for backing, now we have phones, YouTube - anyone's music can be seen online without the need of a media conglomerate backing.
  • The media used to send messages down to the 'little people' now it is a different story. When the media sends something out - e.g a news article or video online, people can instantly comment back or use social networking sites to trend their opinions
  • Web 2.0 has only recently been active in the last 7 years, originally in the early 90s no one would contribute on the 'world wide web' which is what the inventor wanted originally. 
  • Traditional uses of the internet now merge with new uses
  • Television views are now dropping as more people are accessing programmes online 
  • The web can be used for Presidential Elections e.g Barack Obama on YouTube and people made parodies about him. 


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